A digital platform that unites 2961 screens in 987 DIXY stores throughout Russia and allows brands to communicate with consumers at points of sale.

With the help of Dixy Digital TV, brands can advertise and promote their products directly at the point of sale. This type of advertising has several advantages:

► Saving client's time and financial resources for printing advertising posters, logistics, installation and dismantling of advertising structures

► Ability to target an advertising message to a region, use a time-binding

► Possibility to advertise alcohol at points of sale

► DOOH - advertising in digital, which cannot be scrolled or blocked; the brand's advertising message will reach the consumer 100%.

► Guaranteed informing buyers about promotions (the cashier does not always convey information to the buyer). According to statistics, sales of goods displayed in the cash-register area are growing by 5%