Period: October 2020

Platform: TikTok

Coverage: 81,000,000

Task: promo of New Model Show reality and online casting for Russian women

Realization: TikTok made a large-scale casting announcement on its social network. Everyone wishing to take part in the project had the opportunity to submit an online application by recording a video portfolio. The project was also announced on the channel's Instagram account and on the website.

Picture: tiktok.com/@worldfashionchannel