Task: To increase the number of puddings sold as well as brands recognition
Implementation: World Fashion Channel, together with the PRIME cafe chain, developed a special New Year's dessert called 'Chocolate Fashion Pudding'. It could be tasted from December 2 to December 31 in all Moscow PRIME cafes.
As part of the action, a contest was held on the @worldfashionchannel Instagram page. Users posted pictures of the pudding in their Instagram stories tagging the brands and location of the PRIME Cafe as well as participated in a raffle of cool gifts. Beyond that, during the campaign, two reports were filmed with such Russian stars as Evgeniya Malakhova and Roman Arkhipov.