Platforms: TikTok, Instagram, VKontakte, Telegram

Purpose: cooperation with well-known bloggers to popularize projects and attract a new audience

Result: dozens of bloggers and influencers were involved in cooperation, including Danya Milokhin, Vlad Bumaga, Anya Pokrov, Artur Babich, Vlad Neopoznanny and many others

Examples:

Collaboration with blogger Vlad Bumaga to promote the "Cracked" campaign of the Dixy chain of stores:

More examples: https://www.tiktok.com/tag/треснутые?is_copy_url=1&is_from_webapp=v2