Period: spring-summer 2020

Platform: Instagram

Coverage: over 300,000

Realization: In the spring of 2020, we launched a series of live shows with designers, stylists, actors and influencers. Live broadcasts were aired in the formats of interviews and master classes.

After the online interviews, transcripts of the meetings were published on wfc.tv. Among our guests were: Alena Akhmadullina, Katya Dobryakova, Snezhina Kulova, Rita Galkina, Anton Zimin, Varvara Shmykova, Ivan Zhvakin, Lukerya Ilyashenko, Barbara Pino, Yana Leventsova and others.

Example: https://www.instagram.com/tv/CD6WlT3nYIh/

We also gave live online tutorials on makeup, face building and stretching.

Example: https://www.instagram.com/tv/CAxw15mApFM/

We also released a series of four style master classes in collaboration with Style Concierge.

Example: https://www.instagram.com/tv/CCn7rjxH_Fi/   Coverage of the project: 20,600.