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World Fashion Channel Online Marathon
Digital Marketing

Period: May 2020

Realization: the landing page of the project was created with the announcement of the marathon and information on the speakers. The marathon lasted three days, every day there was a new speaker. Anna Lebsak-Kleimans, CEO of Fashion Consulting Group, spoke about the main 2020 trends; stylist Nadia Danilecheva clearly showed how to transform runway trends into the wardrobe; the founder of Solstudio Textile Group and the Radical Chic brand, Alexandra Kaloshina, held a master class and showed ways to tie a scarf.

The marathon was announced on the website in the form of news and a banner leading to the landing page, as well as in social networks. The number of marathon participants was 137 people.

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