Period: 2020

Average ad reach: from 4,000 to 11,500

Realization: holding contests for our followers together with well-known brands and companies including Patrizia Pepe, Zasport, I am studio, Thalgo, Erborian, dr.Jart +, Black Star Fitness, Synergy Online Forum and others.

Several mechanics were implemented: 1) subscribing to accounts and mentioning a friend, 2) posting stories, 3) going to the site and answering a question, 4) the best story according to the editorial board.