Client: Dream Coffee
Task: Informing the audience about the brand, offline visiting a cafe, increasing the number of subscribers and ER;
Social networks: Instagram, Facebook
Period: from September, 2020 to the present
Fulfillment KPI: 100%
- Development of a brand presence strategy in social networks. Restarting an account considering the new strategy.
- Development and implementation of content plans, considering KPIs and upcoming promotions, including contests, rubricator, masks, etc.
- Development of a visual concept for pages on social networks considering the main client’s wishes that is live content 24/7.
- Conducting contests to attract new subscribers.
- Online advertising: Instagram (engagement and subscription), Yandex.Direct (orders on the website).
- Implementation of a special project in conjunction with the WFC.tv website. The package of the special project included writing and publishing native articles in order to attract the attention of site users to the client; the client's promo banner is posted on the site; joint competitions are held.